This privacy policy is a practical template for TradeFlow Digital and should be reviewed by a solicitor or data protection advisor before official use.
1. Who We Are
TradeFlow Digital provides websites, lead generation tools, website care and related digital services for trades businesses.
Contact: hello@tradeflowdigital.com
2. Information We Collect
When you contact us, request a quote or become a client, we may collect:
- Name, business name and contact details.
- Information about your trade, services, service areas and project needs.
- Messages, form submissions and sales call notes.
- Website, analytics, hosting and technical information needed to provide our services.
- Billing and payment records.
3. How We Use Information
We use information to respond to enquiries, prepare quotes, provide website services, manage client projects, send invoices, maintain websites, provide support, improve our services and meet legal or accounting obligations.
4. Lead Forms and Client Websites
Where we build or maintain a client website that collects leads, the client is usually the controller of that lead data and TradeFlow Digital acts as a processor. We process lead data only to provide agreed services such as hosting, form delivery, lead notifications, maintenance, support and troubleshooting.
Lead enquiries may be sent by email, WhatsApp or other agreed tools. We do not sell lead data.
5. Legal Basis
Depending on the context, we process personal data because it is needed to respond before entering a contract, perform a contract, comply with legal obligations, pursue legitimate business interests or because consent has been given.
6. Sharing Information
We may use trusted third-party providers for hosting, forms, email, analytics, AI tools, notifications, accounting, payment processing and project delivery. We only share information where needed to provide the service, operate the business or comply with law.
7. International Transfers
Some providers may process data outside Germany or the EEA. Where this happens, we aim to use reputable providers and appropriate safeguards where required.
8. How Long We Keep Information
We keep information only as long as needed for enquiries, client service, support, accounting, legal and business record purposes. Client project records may be retained while a client relationship is active and for a reasonable period afterwards.
9. Your Rights
Depending on your location and the data involved, you may have rights to access, correct, delete, restrict or object to processing of your personal data, or request a copy of it. You can contact us at hello@tradeflowdigital.com.
10. Security
We use reasonable technical and organisational measures to protect information, including access controls, password manager practices, backups and limited access to client data. No system can be guaranteed completely secure.
11. Cookies and Analytics
Our site or client sites may use basic analytics, performance or security tools. If optional analytics or advertising cookies are added, cookie notice wording should be updated accordingly.
12. Changes
We may update this policy from time to time. The latest version will be posted on this page.